Est. 1999 · Born on Maui

The chili that put pineapple & ginger on the map.

Sweet, hot, and chunky chicken chili — 26 ingredients, zero beans, and one legendary second-place finish at the Beverly Hills Farmers' Market Chili Cook-Off. The crowd called it the true winner.

🏆 Cook-Off Medalist 🍍 Fresh Maui Pineapple 🌶️ Heat You Control 🚫 No Beans. Ever.
Why It's Different

Not just another pot of chili

One year of research. Countless test batches. Twenty-six ingredients that all earn their place.

🍍

Pineapple & Ginger

The essence of Maui Chili — the first chili recipe we know of to build its whole flavor around fresh pineapple and shredded ginger root.

🐔

Chunky Chicken Style

Big chunks of chicken breast that shred into the brew as it cooks. Any meat works — chicken keeps it light so the island flavors shine.

🔥

Your Heat, Your Call

Dial the jalapeños and cayenne up or down without losing the signature flavor. Mild and friendly, or fire down below.

🫘

Yes, We Have No Beans

Real chili has no beans — let the debate rage on. Carrots, peppers and pineapple bring the chunk instead.

The Story

A hot August Sunday in Beverly Hills

"Maui Chili, Maui Chili..." was the cry from the throngs of people. All who got a taste proclaimed the true winner — all hands down.

In the summer of '99, chili connoisseur Linda Holcomb — the self-proclaimed Chili Queen and founder of the Long Beach Grand Prix Chili Cook-Off — had tried for four years to win, place, or show at the Beverly Hills cook-off. Mickey offered to create a recipe with her as assistant chef, and boasted a guarantee: together they'd finish top three.

All twenty-six ingredients were cut, chopped and cooked on-site in a single twenty-quart pot on a propane grill. Amongst eighteen ardent entrants, Maui Chili firmly appropriated Second Place — first place, it seemed, was occupied by political intrigue amongst the judges.

Keep reading the full story

The aroma of pineapple and ginger wafted down Canon Drive on a summer zephyr, attracting the curious like a pied piper. People were intrigued: chicken was different enough — but pineapple and ginger? When the judges finally allowed samples, market-goers came in swarms of hungry outstretched arms with double-tablespoon paper cups.

Every last drop was eaten. Strangers begged to scrape the chunks and sauce clinging to the bottom of the pot, and every printed copy of the recipe was grabbed. It was more than a success — it was the birth of something new.

And there is no heartburn from Maui Chili. Linda made sure of that.

Farmers market chili cook-off illustration
The Original Recipe

All 26 ingredients. Nothing held back.

Created for a twenty-quart cook-off pot — scale it to your serving size, but include them all to keep the integrity of the final flavor.

⏱️ Cook time: 2½ hours 🍲 Yield: 20 quarts 🌶️ Heat: adjustable 🖨️ Print-friendly version
6½ lb Chicken BreastsBoneless, skinless, cut into 1-inch chunks. It shreds as it cooks — pre-cook in olive oil if you prefer chunks in the final bowl.
2 × 12 oz Amber BeerFor the chili, not the chili cooker. A good lager works — personalize with your favorite.
8–12 oz WaterDon't over-add. Keep it thick.
5–6 Large Bell PeppersAll colors — red, green, orange, yellow. Large pieces, seeds and pulp removed.
3–4 Whole Heads of GarlicChopped & crushed. Use more if you like — try not to create distant friends.
3–4 tbsp Fresh Ginger RootShredded. Most important to the taste — don't scrimp here.
4–6 Sweet Maui OnionsChopped big. Nothing is sweeter than a Maui-grown Maui onion.
1 Whole Ripe PineappleBig chunks — it stays chunky and firm. Add early to infuse everything, or last to keep it firmer. Skip the juice if using canned.
3–4 Large CarrotsPeeled, in chunks. They take the bite out of the tomatoes. Add early.
6–8 Green JalapeñosChopped, seeds and all — the seeds bring the heat. Some like it hot; adjust to taste.
¾ cup Lovage (or Celery)Or 6–8 dark green celery stalks, large chunks — skip the bitter white parts and leaves. One of the first things in the pot.
1 cup Fresh Basil LeavesChopped. African Blue basil if you can get it; any basil works. Dried can substitute.
2 cups Fresh OreganoChopped leaves. Dried is OK — add a tablespoon at a time to taste.
½ cup Fresh ThymeAny thyme is fine, fresh is best. Add a teaspoon at a time.
2 cups Chili Powder BlendChili peppers, cumin, garlic, salt, oregano, coriander, allspice & cloves — no preservatives. Add a couple tablespoons at a time. (We like San Francisco Herb Co.)
6 tsp Cayenne PepperSun-dried, pure. This is heat, zest and fire down below — be careful here.
6–8 tbsp Ground CuminA teaspoon at a time, to taste. Essential.
¼ cup Soy Sauce + 3 tbsp Sea SaltUse a premium light soy. Season to taste, but don't forget the soy.
2 × 15 oz Tomato SauceOrganic if possible.
1 × 14½ oz Whole Peeled TomatoesOr fresh tomatoes without the skin.
1 × 28 oz Stewed Chopped TomatoesThe most important of the tomato ingredients.
3 × 6 oz Tomato PasteAdjust the tomato lineup to your preference — all four go in Mickey's pot.
1 cup Buckwheat HoneyThe hidden touch. Many chilis use cocoa or chocolate as sweetener — honey is the perfect blend here.
6–10 Bay Laurel LeavesWhole, dried. Not for eating — flavor only. In at the beginning, out when the pot is empty.
2 cups Yellow Corn MealWhole grain, un-enriched. The important thickener — a tablespoon at a time while cooking.
1 cup Extra Virgin Olive OilIn the pot first. Let it heat up, then start adding ingredients.

How it comes together

Heat the olive oil in your pot first.

Add the celery (or lovage) and vegetables early — bell peppers, garlic, onions, carrots, jalapeños — plus the bay leaves.

Add the tomato sauce, tomatoes, stewed tomatoes and paste, then the beer and water. Keep it thick.

Add the chicken after most vegetables and herbs are in — it shreds into the texture as it cooks.

Add ginger, pineapple, honey, soy and the herbs. Season gradually with chili powder, cumin, cayenne and salt — taste frequently.

Thicken with corn meal a tablespoon at a time. Stir constantly to avoid bottom sticking. About 2½ hours total.

🍚 Serving it up

Serve it HOT with cold chopped Maui onions and shredded Monterey Jack on top — or over steamed rice or pasta. It's even better as a three-day leftover, and freezes beautifully for thirty days. If cooked correctly, it should be eaten with a fork in one hand and a hunk of soft bread in the other.

Wear the Heat

Hawaiian chili pepper shirts

The classic chili-themed aloha wear that inspired this page — made in Hawaii and the USA, available at our family store, AlohaClothes.com.

Chili Pepper Cook-Off Men's Hawaiian Shirt Cook-Off Classic

Chili Pepper Cook-Off Men's Hawaiian Shirt

RJC · 100% Cotton · Made in USA

$60.00

Shop This Shirt
Chili Hot Sauce Men's Cotton Hawaiian Shirt Handmade in Hawaii

Chili Hot Sauce Men's Cotton Shirt

Pacific Legend · Poplin Cotton · Coconut Shell Buttons

From $55.00

Shop This Shirt
Chili Pepper Women's Hawaiian Camp Shirt For Her

Chili Pepper #3 Women's Hawaiian Camp Shirt

Paradise Found · 100% Rayon · Made in USA

$73.99

Shop This Shirt

Cook it. Wear it. Share it.

The recipe is free, forever — that was the whole point. If you cook a batch, put on a chili shirt and pass the recipe along, just like we did in Beverly Hills.

Get the Printable Recipe